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Responsible, strategic communications is a powerful vehicle that you simply shouldn’t be afraid to activate. The stops within the street are areas we’ve seen development amid the pandemic. You can flip off paid, and plenty of have, but earned media and social chatter do not turn off, which is why communications is extra relevant than ever. It’s an economical approach to inform, educate, and entertain your important audiences during this time.

While Airbnb has the upper hand by way of out there listings, motels can harness digital platforms and messaging to advertise their well being and safety commitments and policies to convey a key differentiator with Airbnb, which relies on individual hosts to apply good hygiene. Adopt a buyer information platform to energy a 360-degree view of your prospects, enabling new income streams and travel experiences past the stay. Rebuild marketing and media to allow targeted leisure segments, attracting those …