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In 2019, Adidas released its Futurecraft.Loop sneakers, a 100% recyclable line of trainers — though it bumped into challenges as individuals didn’t convey the shoes back. The company additionally planned to use recycled plastic waste to supply 17M pairs of shoes in 2021, up from 15M in 2020. Better demand forecasting makes it attainable to implement just-in-time manufacturing fashions to higher match supply with demand, lowering the waste of manufacturing garments that will by no means be worn. AI and superior applied sciences may also have an element to play in the push for sustainability in fashion. Other brands like Everlane and Reformation have also catapulted to recognition by advertising themselves on sustainability and ethics. Fashion purchasing app Lyst saw a 37% improve in searches for sustainability-related key phrases in early 2020 in comparison with the year before, with common monthly searches topping 32,000, up from 27,000 in 2019.

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