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Athleisure’s market size was valued at $155.2 billion in 2018—a figure that’s set only to rise. The coronavirus pandemic wreaked havoc on the last few years’ fashion ecommerce predictions. When lockdowns were enforced globally in March 2020, 27% of US consumers said they planned to spend “somewhat” or “a lot” less on luxury and fashion items than they had budgeted prior. According to Statista, the ecommerce fashion industry’s compound annual growth rate is tipped to reach 14.2% between 2017 and 2025, with the industry hitting a $672.71 billion valuation by 2023.

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